Within the opening bars of ‘A Better Kind,’ Greta Jaime’s sparse keyboard lines house a latent grandeur, which she develops through four minutes of some of the most confident pop writing to come from an emerging artist in a while. Replete with huge and explosive vocal hooks and R&B tinged percussive grooves, ‘A Better Kind’ channels the heady heartache that comes with acceptance over a failed relationship.
Penned and produced solely by Jaime, the song crescendos to a blistering climax: syncopated hip hop hi-hats underpin a sky-gazing solo reminiscent of St Vincent, making for a vital piece of contemporary pop perfection. ‘A Better Kind’ is the sound of an enchanting new pop artist following her instincts, a genuinely standout moment in Greta’s growing (and glowing) discography.
At only nineteen years old, Greta Jaime (pronounced “jay-me”) is already a rising pop talent. After putting out her debut single ‘Lost in Mexico’ at sixteen, the north Londoner (of Mexican origin) has gained a firm foothold in the industry. In 2017, she was longlisted for Glastonbury Festival’s Emerging Talent Competition alongside artists such as Cosmo Pyke, Fenne Lily, Jordan Rakei, and Flohio. Later that year ‘Lost in Mexico’ received airplay from Tom Robinson on his BBC 6Music mixtape. During this time, Greta gigged at a number of London venues including the O2 Academy Islington, The Camden Assembly, and Hoxton Square Bar & Kitchen. Since then her releases have gained consistent press support, with publications like The Line of Best Fit, Born Music, and It’s All Indie spotlighting her beguiling and idiosyncratic pop sound. She has also received support from Spotify, having been playlisted on all of South East Asia’s ‘New Music Friday’ playlists. Through her poised self-production, songwriting, singing, and guitar, and through her thoughtful lyricism concerning the complexities of relationships and identity, Greta Jaime is already making a name for herself as a fully-formed and vital new artist.