Born and raised in Los Angeles, Sugar Joans is a singer and songwriter whose soul-infused sound merges irresistibly catchy pop with raw and sultry R&B. As the daughter of an accomplished singer, she grew up with music in her bloodline and started her professional singing career at age 11. Armed with a big voice and an even bigger personality, Sugar has worked in the studio with a variety of groundbreaking industry figures such as Pharrell Williams, Harvey Mason Jr., Ludwig Göransson, and Sergio Mendes. Following in her famous father’s footsteps – he recorded “Never Gonna Let You Go” for Mendes – Sugar was recently tapped to lend her powerhouse vocals to the Brazilian legend’s new album with her track “Samba in Heaven”. Sugar’s collaboration with Mendes is in good company on the album “In The Key of Joy”, sitting alongside renowned artists such as Common, Buddy, and Sheléa.
Her distinctive and wide-ranging voice has been heard on countless projects over the past few years, including national commercials and television shows, and her many film vocal credits include Trolls 2, Sing, Pitch Perfect 3, and Hairspray. Sugar gained a dedicated national following when she appeared on Season 7 of NBC’s The Voice, where she stood out as a top 12 finalist. A natural-born performer with a magnetic stage presence, she has performed live at major venues across the country, including the 2020 Grammy’s, where she supported Billie Eilish, and Coachella’s main stage, where she supported LORDE in 2017.
For the past year, she has channelled her creative energy into her first full- length personal project, which showcases her powerful vocal range amidst raw and relatable lyrics. The project serves as an introduction to Sugar’s fiercely soulful brand of pop meets R&B, and at its core, it’s a love letter to the power of being unapologetically, authentically yourself. Stay tuned.