Home > Interviews > An irresistibly refined sound

Asha Gold returns hot on the heels of her Glastonbury 2022 performance to unveil ‘Up To Me’.

The epitome of Gold’s artistic identity, the track is an unpredictable and nuanced number with timeless yet innovative qualities. Presenting her staple and silky melodic choreographies, Gold taps at the crossroads of pop and R&B to take ‘Up To Me’ a step ahead into an irresistibly refined sound that is truly unique to her. 

Behind the tenderness of ‘Up To Me’, Asha’s artworks as a manifestation of her existence and progress as a young British-Asian woman, striving to represent her mixed heritage unapologetically throughout all her creations. Authenticity and genuine expression are Asha’s heartfelt motivations, the sole ones that truly keep her aiming to be that role model she wanted to see when she was a young girl writing songs.

We’ve had the lucky opportunity to interview Asha to gain some insight.

Studio or live?

Two months for $2 native instruments super synth 8 for free

Both! Walking away from a studio session when you’ve made a song you love gives you a real sense of accomplishment. If I listen to the demo on repeat on the way home, that’s a sign it’s a good one. But the buzz I get from performing is pretty unmatchable – the songs are transformed and brought to life with a live band. 

What was the first track you wrote?

I wrote a bunch of songs at the piano which will never see the light of day, but the first song I wrote and felt confident about was Passenger. I heard a guy playing some chords on guitar on a train platform, voice noted it, and wrote it from there. Writing the song was a pretty formative moment for me. 

Are there any artists you would like to collaborate with?

So many – Masego, Scribz Riley, Mahalia, Giveon, just to name a few. 

If you didn’t become a musician, what would you be doing right now?

Maybe journalism – I have always loved writing. With certain types of journalism I feel like the storytelling is similar to that of songwriting. 

Where do you see your music in a year’s time?

Hopefully being played to big crowds all over the world! I can’t wait to be in a position where I can tour. 

Are there any subjects that you wouldn’t write about?

I think writing about the world in a political rather than personal sense is a tricky task because you have to be so careful that the words or their meaning doesn’t get misconstrued. It doesn’t mean I want to shy away from it, just that it’s a delicate subject matter. Artistslike Joy Crookes have done it really well though. 

Best gig so far and where?

Has to be Glastonbury – pure magic. 

What qualities do you think you need to be an artist now?

Adaptability, resilience, and tenacity – it’s a long road with a lot of rejection and disappointment, but the highs make it worth it!

Do you follow a process or ritual before a performance to get rid of nerves or performance anxiety?

I usually channel the adrenaline and try to remember it’s there to help me focus. I also remind myself time is going to fly, so I need to have as much fun as possible on stage to make the most.