Jordan Mackampa steps further into his true self with ‘What Am I’. The questioning single is executed with soulful resilience against a backdrop of resplendent horns, harmonious percussion and orchestral strings – and if you listen closely – a funk undertow. It’s the kind of song that sweeps you off your feet, carried by Mackampa’s powerful-yet-amicable vocals reminiscent of Lianne La Havas.
The zenith of the track, around the three-minute mark, is especially poignant as the songwriter pivots between uplifting instrumentation and his own sense of unknowing. He repeats’ “what am I supposed to do?” capturing the feeling of a generation, lost. As the track comes to an end, Mackampa leaves us without an answer, left to ponder the question on everyone’s lips. ‘What Am I’ was produced by Dani Castelar (Paolo Nutini).
Filmed in London and directed by Tom Ewbank. The track has a vintage feel with a current sound and the video depicts this perfectly, featuring classic TVs and old school news broadcasters (played by Jordan). Jordan surfs the TV searching for answers on how to live in this chaotic world. The performance is filmed on a modern, styled set bringing us back to now.
Links
https://www.jordanmackampa.com
https://twitter.com/jordanmackampa
https://open.spotify.com
https://www.facebook.com/JordanMackampa
